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The Status of the Reputation Building Initiative
As the UW faces as-yet undetermined cuts to its state funding, many of you have asked us if the Reputation Building Initiative (RBI) is still moving forward. The answer is yes. The only change is one of scale. We no longer plan to have a highly visible public launch of the initiative. However, we still plan to be purposeful about how we present this remarkable University to the world. And we will still provide tools, templates, and training to help us all market the UW in a consistent way -- and to help everyone save costs and gain efficiencies and expertise.
Featured Unit: UW Libraries
Recently UW Libraries Marketing Manager A.C. Petersen faced a challenge familiar to many of us right now: how to reach more people but also spend less money and be more environmentally responsible. The Libraries' two-color printed newsletter struck her as “so last century,” and they could only afford to mail it twice a year to higher-level donors.
UW Libraries donors and friends received their first copy of the newly formatted newsletter in mid-January. You can view a copy online and also compare it with past issues. For more details on this project, contact A.C. Petersen at x39389 or email@example.com.
Question of the Month
Q: My group has decided that we want to do an e-newsletter. How do we get started?
A: The first step is to become familiar with the best practices and how-to guides described in the Feature Toolkits and Template section (below), which will help you put the right plans in place to help ensure long-term success for your e-newsletter.
Got a question for next month? Send it to firstname.lastname@example.org.
Featured Toolkits and Templates
Those of us who do marketing and communications at the University of Washington are increasingly being asked to use e-mail rather than printed materials to stay in touch with our audiences. Making this transition can feel like a steep learning curve if you've never done it before. To help ease the transition, we've developed guidelines to help get you up to speed more quickly. You'll find information on:
To stay up to speed on the latest trends and developments in e-mail marketing, as well as social networking and new media, you can join the E-marketing Working Group by contacting Elise Daniel at x68923 or email@example.com.
Table of Contents
Did You Know?
Events to Promote
Brand Styles & Standards:
Marketing & Brand Strategy:
E-communications & New Media:
Questions? Contact firstname.lastname@example.org
Temporary Contact: Cheryl Nations
Lead: Laura Biggers
Lead: David Doxtater
Logos & Colors:
Lead: Cheryl Nations
3-Campus Marketing & Communications:
Lead: Mike Wark
"W" License Plate Marketing:
Lead: Kathy Hoggan
Web Council Working Groups
Lead: Rick Ells
Content Management Systems:
Lead: Ann Whitney
Lead: Andre Tan
Lead: Elise Daniel
Web Analytics and Metrics:
Lead: Mark Stewart