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Why Marketing Still Matters in an Economic Downturn
I want to share something President Emmert wrote recently in a message to business leaders: “In times like these, it can be tempting to lower our heads and fixate on just getting through the current budget crisis. But that’s not how you build a great university… Instead of focusing on the next two years, I want the University to plan for the next two decades.”
We at UW Marketing remain committed to helping you succeed by providing tools, templates, training and expertise. If we work together and think creatively, we will successfully get our important messages out to our constituents. Thank you for all the great work you do.
Featured Unit: College of Education
“When the RBI came into play, our faculty, staff and student leaders were already tuned in,” says Bollmeier. “We were able to make minor modifications to our Web site and existing materials -- color palette, logo treatment, etc. As a result, the changes were not viewed as a huge overhaul, but an extension of our great work.” Before and after examples of their business card design (above) show how a little change goes a long way.
Bollmeier and her team suggest these tips to units for incorporating the UW’s graphic identity standards:
To find out more about this rebranding effort, contact the College of Education’s Communications and Marketing Manager, Mairead Reinhard, at email@example.com or x31035.
Question of the Month
Q: There are so many different social networking opportunities these days: Facebook, Twitter, LinkedIn, etc. How do we decide which ones are right for our unit?
Step 1: Reassess your current marketing goals and objectives to determine which areas need bolstering. Are you using tactics that no longer work? Are your audiences difficult to reach?
Step 2: Become more familiar with the various social networking options, how they work and, who’s using them. What’s the best way to do this? Start using them yourself! This presentation provides an overview of some networks commonly used by UW marketers.
Step 3: Stay up to speed on the ever-changing social networking landscape by visiting UW Marketing’s social networking best practices blog.
Step 4: Join the UW’s E-marketing Working Group to learn from colleagues who are already using social networking. Contact Elise Daniel at firstname.lastname@example.org or x68923.
Got a question for next month? Send it to email@example.com.
Featured Toolkits and Templates
An e-mail signature is a powerful, low-cost marketing tool that is easy to set up, once you know how to do it. Plus, if set up properly, an e-mail signature can serve as a consistent and attractive way to promote the new UW brand identity. Here are the steps for setting up a UW-branded e-mail signature:
For Mac users on Entourage 2008:
Sample Signature Template:
Table of Contents
Did You Know?
Events to Promote
Brand Styles & Standards:
Marketing & Brand Strategy:
E-communications & New Media:
Questions? Contact firstname.lastname@example.org
Lead: Eric Nobis
Lead: Laura Biggers
Lead: David Doxtater
Logos & Colors:
Lead: Cheryl Nations
3-Campus Marketing & Communications:
Lead: Mike Wark
Lead: Gina Hills
"W" License Plate Marketing:
Lead: Kathy Hoggan
Web Council Working Groups
Lead: Rick Ells
Content Management Systems:
Lead: Ann Whitney
Lead: Andre Tan
Lead: Elise Daniel
Web Analytics and Metrics:
Lead: Mark Stewart