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Nearly every day, I see or hear about wonderfully creative initiatives being implemented across our three campuses to help promote this great institution. As we all face the need to squeeze more from each budget dollar without compromising the quality of our work, it's important for us share our successes with each other.
Featured Unit: iSchool
As print budgets shrink and e-mail use grows, gathering e-mail addresses is an ever-higher priority for marketing professionals striving to stay connected with their audiences. The Information School has a long-term e-mail acquisition effort that is already starting to bear fruit.
Related Tip: Are you using Convio to send e-newsletters or do you plan to in the future? Then you’ll want to add our e-mail sign-up form to your Web site. You can see an example on the UW Foundation Web site. To add the form, just have your Web site manager contact Colin McClure at email@example.com or x57784.
Question of the Month
Q: Can you help us find more economical options for producing our print publications?
A: Yes! You may be pleasantly surprised to discover that several money-saving and environmentally friendly options exist for print publications. Before you forgo print communications altogether, analyze your publications in terms of their specific objectives as well as your business plans, marketing objectives and budget. Honor the preferences of your target audience, and if appropriate, post publications online and send the links to your readers via e-mail or postcards. But remember, moving online is not the right option if it causes you to lose readership.
Want to learn more? Contact UW’s Creative Communications. With its Web and design teams as well as extensive printing and mailing capabilities, Creative Communications is a great campus resource for finding money-saving ideas to fit your project’s needs and goals. And the best part? Creative Communications doesn’t charge for a consultation.
Featured Toolkits and Templates
A campus-wide coordinated Web presence is key to enhancing the UW’s reputation and standing as a world-class higher education institution. Creating and maintaining an effective Web site, however, can be a challenge, even for the most experienced Web professionals. That's why UW Marketing created a Web best practices toolkit. According to Gina Hills, UW Marketing's associate director for Web communications, “This portal should be one of the first stops in your search for answers, information, guidelines and inspiration. And it will help all of us streamline our collective work to make the UW Web the standard by which all other university Web sites are measured.”
If you have questions about the Web Council or the Web best practices toolkit, contact Gina Hills at firstname.lastname@example.org or x32561.
Table of Contents
Did You Know?
Events to Promote
Brand Styles & Standards:
Marketing & Brand Strategy:
E-communications & New Media:
Questions? Contact email@example.com
Lead: Eric Nobis
Lead: Laura Biggers
Lead: David Doxtater
Logos & Colors:
Lead: Cheryl Nations
3-Campus Marketing & Communications:
Lead: Mike Wark
"W" License Plate Marketing:
Lead: Kathy Hoggan
Web Council Working Groups
Lead: Rick Ells
Content Management Systems:
Lead: Ann Whitney
Lead: Andre Tan
Lead: Elise Daniel
Web Analytics and Metrics:
Lead: Mark Stewart