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During the past two months, we've seen a great deal of progress all around the University toward achieving our shared goal of celebrating the UW -- and the Pacific Northwest -- in a compelling and consistent way. Here are a few examples:
I'm sure there are all kinds of other terrific examples out there that you're working on. We'd love to hear about them, so let us know at firstname.lastname@example.org. Keep up the great work, and remember, we've got plenty of tools and templates to help make your job a little easier.
2009 Public Opinion Research Results
Conducted in June 2009, the UW's second annual public opinion research project included focus groups with UW alumni as well as phone surveys with randomly selected Washington state residents.
Here are indications that some of our messages aren't getting through:
Here are some steps we're taking based on what we learned:
Featured Unit: UW Medicine
Driven by tight budgets and the desire to reinforce UW Medicine as a trusted healthcare system located close to home, Harborview Medical Center, UW Medical Center and its clinics embarked on a coordinated, targeted advertising campaign: Treat You Well. The campaign may have been key to a 32% increase in Seattle residents viewing our medical school as a major strength of the UW (according to our second-annual public opinion survey; see page 12 of this presentation).
All the pieces included a link to a Treat You Well Web page that encouraged deeper engagement with UW Medicine.
m.UW Is Here!
The Washington Way Tagline System
Question of the Month
Q: I can log on to the new UW photo database, but I’m having trouble finding photos by topic. What’s the best way to search for specific photos?
A: After you log in (directions are posted here), there are three main ways to navigate through the UW photo database on flickr:
Remember, these photos are free for UW faculty and staff to use for marketing and communications materials, UW Web sites and UW advertising. We upload new photos regularly, so check back often.
Table of Contents
Did You Know?
Events to Promote
Brand Styles & Standards:
Marketing & Brand Strategy:
E-communications & New Media:
Questions? Contact email@example.com
Lead: Eric Nobis
Lead: Laura Biggers
Lead: David Doxtater
Logos & Colors:
Lead: Cheryl Nations
3-Campus Marketing & Communications:
Lead: Mike Wark
"W" License Plate Marketing:
Lead: Kathy Hoggan
Web Council Working Groups
Lead: Rick Ells
Content Management Systems:
Lead: Ann Whitney
Lead: Andre Tan
Lead: Elise Daniel
Web Analytics and Metrics:
Lead: Mark Stewart