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Husky Promise Campaign

Husky Promise promotional graphicOn Jan. 25, 2010, the University kicked off a campaign to raise awareness of the Husky Promise among citizens of Washington state. In particular the campaign is targeting middle and high school students and their parents; school guidance counselors, principals and teachers; community leaders; and potential donors.

Tactics include:

  • Visits to various high schools by current Husky Promise students and UW leaders.
  • TV, radio and print ads.
  • Brochures and posters.
  • Outreach via traditional and social media.
  • Promotion on UWTV.
  • Regular postings on the updated Husky Promise blog.

We need your help getting the word out, especially during February and March when the state legislature will decide the fate of the State Need Grant, which partially funds the Husky Promise. Here are some options:

  • Fan the Husky Promise Facebook page and make it a favorite of the Facebook pages you manage.
  • Follow the Husky Promise on Twitter.
  • Subscribe to the YouTube channel.
  • Subscribe to the RSS feed.
  • Promote any or all of the above on your Web sites and in your e-newsletters.

Promotional text and graphics are available by contacting Elise Daniel at eperdan@uw.edu or x68923. If you have questions about the overall campaign, contact Dawn Weyant at weyantd@uw.edu or x57060.


Now Available

W-Style Pocket Folders
Image of a W-style pocket folderThese folders are now available via the Creative Communications online ordering system (scroll to the bottom of the page). Folders costs $50 for a package of 50 and can be shipped via campus mail within 24 hours.

How-to Guides for Working with the UW President
This toolkit is specifically for University communications, marketing and event staff to use when working with the President's Office and accommodating the President during special events. These protocol guidelines help ensure a high level of quality and visual brand representation is established when President Emmert attends UW events.

Storytelling Webinar
We all know the importance of storytelling in the work we do. Join fellow marketing and communications colleagues for a webinar on Feb. 10. Nationally recognized author, speaker and storytelling expert Andy Goodman will offer insights and tools to help us tell our stories about the UW in a compelling way and offer specific ways to use stories to effectively engage an audience and inspire action. Seating is limited. RSVP by Wed., Feb, 3, to Courtney Coster at ccoster@uw.edu.


Question of the Month

Screen shot from Washington Way videoQ: Is it possible to access the b-roll from the recently completed UW brand video project?

A: The UW brand videos will soon provide new fresh images that can be incorporated into other video projects on campus. Future plans include cataloging and coding more than 24 hours of raw footage generated from this project, for easy use by the units. We’re working with UWTV to have this completed and ready by the end of February. Stay tuned. In the meantime, contact Alanya Cannon at alcan@uw.edu or x65535 with questions.

Got a question for next month? Send it to mktg@uw.edu.


Social Media Tips and Trends

Screen shot of UWTV home page graphicSocial Media Tip of the Month
Many of us are managing social media presences in addition to our Web sites and e-newsletters. This provides a great opportunity to cross-promote your content. Remind your Twitter, Facebook, LinkedIn and other contacts about your e-newsletter. And make sure your Web site and e-newsletter offer links to your social media sites. (See the image at right for an example from UWTV's home page.) But most of all, focus on creating the kind of content people will want to share with their friends fans, followers and connections.

Look Who's Talking About You
Many of us have Googled ourselves to see what information about us is out there. But have you done the same for your department? What about doing a search within a social networking site? According to research by 360i, "77% of YouTube, Twitter and Facebook listings that appeared for brand searches were controlled by a party other than the marketer."

Even though user-generated content is not inherently a bad thing, knowing what's out there can help you be better prepared for fallout from unflattering or inaccurate content and find opportunities to build relationships with people who are already talking about your organization.

Mobile Social Networking Predictions
By 2013, mobile social networkers in the United States will total 56.2 million, accounting for 45% of the mobile Internet user population, predicts eMarketer. Worldwide that number will approach 607.5 million by 2013, representing 43% of global mobile Internet users. You can read more about their findings on the Mobile Marketer site.

Vol. 2, Issue 1

Table of Contents


Pride Points

Kiplinger’s Personal Finance ranked the UW as the 7th best value in public higher education, based on its combination of academics and affordability.

More than 4,700 UW undergraduates participated in university-sponsored public service in 2007 and 2008.

Find more pride points.

Did You Know?

Follow UWTV on Twitter for great ideas on engaging your audience. In addition to asking fans to vote in Viewer’s Choice polls, UWTV is creating buzz about programs and shows in the works.

Check out this screenshot of the new UW home page, coming soon to a Web browser near you. (Click the screenshot to see a larger version.)

Want to stay informed the University’s state legislative agenda? Follow the UW's State Relations blog.

New to the U

Being a newcomer to the UW can be a confusing experience, especially when your role is to communicate about the University. So, in this section, we give a warm welcome to folks who've recently joined our ranks.

Welcome, Aren Kaser! Director of Communications and Marketing, School of Nursing, x12456, kaser@uw.edu

Job Opportunities

Arts & Sciences Institute For Learning & Brain Sciences: Public Information Specialist: Req #60939 (Open until filled)

College of Built Environments: Webmaster (part time): Req #60562 (Open until filled)

Educational Outreach: Market Research Consultant: Req #60714 (Open until filled)

Information School: Communications Specialist, iCaucus (part time): Req #60844 (Closes Feb. 11)

UW Marketing: Senior Manager Community Outreach: Req #60969 (Feb. 11)

Events to Promote

Feb 4: Danz Lecture by Louise Leakey, Kane Hall 130, 6:30–8 p.m.

Feb 19: UW Libraries: An Evening with Author Jim Lynch, Suzzallo Library, Room 101, 7–9 p.m.

April 9–11: Husky Research Weekend at the Pacific Science Center (details to come in the next Marketing Matters)

For a full list of upcoming events, visit the UWAA events page and the UW Events and Calendars page.

Upcoming Meetings

Feb 18: Web Council, Odegaard 220, 9–10:30 a.m.

April 13: E-marketing Working Group, Gerberding Room 142, 12:30–2 p.m.

Key Contacts

UW Marketing:
Key Nuttall
Acting Associate Vice President, Marketing, x56410,
keyn@uw.edu

Note: UW Marketing Associate VP Tricia Thompson will be on parental leave through Feb. 2010. Director of Strategy and New Media Key Nuttall will be filling in for her.

Brand Styles & Standards:
Cheryl Nations, x17041,
cnations@uw.edu

Events:
David Doxtater, x60348,
dox@uw.edu

Marketing & Brand Strategy:
Key Nuttall, x56410,
keyn@uw.edu

Web Communications:
Gina Hills, x32561,
ghills@uw.edu

E-communications & New Media:
Elise Daniel, x68923,
eperdan@uw.edu

Questions? Contact mktg@uw.edu


Key Links