Masthead image

Dear Colleagues:

Like all units across the University, UW Marketing has been working diligently to identify ways to be more efficient, embrace new opportunities and be organized in a way that allows us to add maximum value to the UW.

After working closely with the leaders of University Advancement and External Affairs — and carefully considering your feedback and the future under our new president — we’ve decided to restructure the UW Marketing team. Our goal is to better support and partner with our colleagues across the University, as well as provide more capacity to embrace emerging strategic marketing opportunities and future campaign planning and priorities.

The two most significant changes to our structure are:

  • Cheryl Nations now leads a team focused on University Advancement marketing strategy, constituent communications support and campaign planning. She continues to report to me but will also be a dotted-line report to Associate Vice President for Constituency Programs Greg Sheridan.
  • Alanya Cannon is now part of our senior staff. She directs the University brand as well as the UW Marketing creative team.

These changes are only part of our ongoing efforts to serve the UW as effectively as possible. Your continued input is invaluable to us. If you haven’t done so already, I encourage you to fill out our survey and share your thoughts about our performance and any changes you’d like to see in the future.

Thank you for all that you do for this University!

Tricia Thompson's signature

Tricia Thompson
Associate Vice President, UW Marketing

P.S. I will be away from the office this summer. During that time, Key Nuttall and Cheryl Nations will be jointly running UW Marketing.

Now Available

"UW 360" June Episodes

UW 360 logoThe June edition of “UW 360” is now available online as are these individual segments:

Overall traffic to the UW 360 site has been growing, exceeding 1,000 unique visitors each week and more than 2,000 unique visitors on weeks when a new program debuts. The on-air audience also continues to grow. The February episode, for example, had a .04 Nielson rating (48,000 households) for its debut and sustained at least a .01 rating (12,000 Households) in repeats. The total aggregated TV audience for February’s episode was more than 300,000.

A New Service for Units

Media AMP from UWTVUWTV is offering a new online video management and publishing service. The fee-based service, Media AMP, provides a central storage and management hub and a feature-rich media player. It also features tools to display your video and syndicate it to external media sites, including your unit’s site, YouTube or mobile devices. Contact UWTV to get started.

Question of the Month

Q: Is it true that UWAA is getting out of the event registration business? If so, what options are available for smaller units?

Convio logoUWAA is still in the event registration business, but they’ve modified the types of events they support. UWAA will continue supporting all UWAA events and UW Retirement Association events and using the Convio event registration tool. John Burkhardt, UWAA’s marketing & communication director, says: “UWAA will focus on events whose goals include the broadest engagement of UW constituencies. The UW’s endowed public lecture series or the Provost’s lectures are nice examples of this.” For units hosting multi-disciplinary events that appeal to large segments of these audiences, with the primary goal of engagement rather than direct fundraising, UWAA remains open to discussing registration support.

Units not currently being supported by UWAA can use Convio to set up and manage event registrations. For units with complex event registration needs, there is a fee-per-transaction tool called RegOnline. Find out more by visiting the UW Marketing Events Registration Systems and Seating Software toolkit.

Got a question for next month? Send it to

UW Marketing Projects and People

Meet Jeff Hendrickson
Web Editor

Photo of Jeff HendricksonSome projects he’s working on now:

  • UW Homepage: Selecting and packaging the content featured there.
  • UW in Your Neighborhood: Helping Regional & Community Relations create an interactive map that highlights UW projects in the Seattle area.
  • Presidential Transition: Posting updates on the selection of Michael K. Young as the UW’s next president.
  • Campus Map: Coordinating content updates and troubleshooting new features.

How he partners with units:

  • Helps share UW stories via the UW homepage and social media sites. Also trains staff and troubleshoots issues related to Web publishing.

How you can reach him: or x32736


Events Toolkit
The UW Marketing website now features a host of helpful event-management resources, including planning checklists, forms and permits, and recommended catering and lodging options. To access them, just click the Events link in the left column of the UW Marketing site. Special thanks to Samantha Ogle at the Foster School for contributing much of this great content. If you have something you think should be added to or updated on this toolkit, contact Mary Jean Stephens at or x16719.

Improved Campus Map
Campus map navigationThe UW Marketing Web team recently rolled out another major upgrade to the online campus map. Among the exciting changes are:

  • An option to map walking, driving or biking directions.
  • The ability to embed a specific section of the campus map on your Web page.
  • A photo layer with many more images.
  • The ability to send feedback on individual buildings/landmarks.
  • Improved print capabilities.
  • Popular Directions searches.
  • Shuttle pickup locations.

If you have questions about the map, contact Gina Hills at or x32561.

UW 150th AnniversaryUW 150th Marketing Toolkits
The University’s 150th anniversary — or sesquicentennial — is an ideal opportunity to promote the  strengths and partnerships that have shaped the UW’s history. Your input and contributions have been instrumental in developing plans and tools that will help us all publicize this milestone during the 2011–2012 academic year.

Tools you can start using right away:

Coming soon:

  • Messaging
  • Mobile banners
  • Event information

If you questions, please contact Key Nuttall at or x56410.

Peer Review

The site Fan Page List ranks U.S. colleges and universities’ primary institutional presences by:

Currently Harvard currently tops both lists, and the UW ranks #24 on Facebook and #132 on Twitter.

Social Media Tips and Trends

Save Time on Twitter
Common barriers to maximizing social media are lack of time and resources. Read about 7 tips for saving time on Twitter that help you spend less time on mechanics and more time engaging with your followers.

Tending the Social Landscape
We’re investing more time and resources in social media, yet its rapid evolution leaves us asking, “Which social sites are best for which marketing outcomes?” Check out CMO’s annual recap of what’s working, as captured in a print-ready infographic.

Email + Social Media = Building Audiences and Conversations
Marketers plan to increase spending on email and social media marketing more than any other tactics in 2011, according to a recent survey. As marketers find ways to build audiences and conversation with clever cross-promotion between these media, e-mail and social media tactics are becoming increasingly popular and intertwined.

Did You Know?

Job Opportunities

  • Center for Commercialization: Web Developer (temporary): Req. #: 71761 (Open until filled)
  • College of Education, Center for Education Leadership: Communications Manager: Req #: 74043 (Open until filled)
  • College of Education, National Center on Quality Teaching and Learning: Multimedia Producer: Req #: 74948 (Open until filled)
  • Educational Outreach: Director of Marketing: Req#: 74006 (Open until filled)
  • Graduate School: Marketing and Communications Specialist (75% FTE): Req#: 74907 (Open until filled)

Search the UW staff jobs database.

Vol. 3, Issue 2

Table of Contents

Now Available
Question of the Month
Projects & People
Peer Review
Social Media Tips & Trends
Did You Know?
Job Opportunities

Pride Points

The UW was the second-largest recipient of National Institutes of Health funding in 2010 and first among American universities.

The 2011 appointment of Henry M. Levy, Wissner-Slivka Endowed Chair in Computer Science and Engineering and department chairman, makes a total of 9 active UW faculty who are members of the National Academy of Engineering.

The UW is now No. 3 on Peace Corps’ 2011 rankings of large colleges and universities. 94 undergraduate alumni currently serve as Peace Corps volunteers. In the category of graduate alumni serving as Peace Corps volunteers, the UW continues to rank No. 1. The UW has been in one of the top four spots since 2003 — the only university to accomplish this.

New to the U

Let's give a warm Husky welcome to folks who've recently joined our ranks.

Welcome, Russell Houghtaling!
Manager of Internet Services, Athletics,

Welcome, Ryan Mayadag!
Director of Marketing & Game Day Experience, Athletics,

Upcoming Events

July 15
UW Night with the Mariners, Safeco Field, 7:10 p.m. (Deadline to purchase tickets: July 11, 5 p.m.)

July 30
Paint the Park Purple, Tacoma Rainiers vs. Las Vegas 51s, Cheney Stadium, 7:05 p.m.

August 13
Husky Night with the Seattle Storm, Key Arena, 7 p.m.

For a full list of upcoming events, visit the UWAA events page and the UW Events and Calendars page.

Upcoming Meetings

July 21
Web Council, Plans are under way for a networking event in July. Watch the website for details.

October 1
E-marketing Working Group, Gerberding 142, 9:30–11 a.m.

Key Contacts

UW Marketing:
Tricia Thompson, Associate Vice President, x67738,

Brand Styles & Standards
Alanya Cannon, x65535,

David Doxtater, x60348,

Marketing & Brand Strategy
Key Nuttall, x56410,

Web Communications
Gina Hills, x32561,

E-communications & New Media
Elise Daniel, x68923,


Key Links