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Welcome to the inaugural issue of Marketing Matters. This monthly e-newsletter is for all communications professionals at the UW, including writers, editors, marketers, public/media relations personnel, designers, Web site managers, and anyone else who has a role in communicating about this great University.
If you have topics you'd like us to cover, news or ideas you want to share, or questions you want to ask, e-mail us at email@example.com.
Reputation Building Initiative
The UW is in the midst of a comprehensive reputation building initiative (RBI), which began in fall 2007. The goal is to reach our many audiences and enhance their appreciation for the UW's essential value in the state, region, and beyond. Each month in this section, we will provide you updates on the progress of this initiative and ways you can participate.
Featured Unit: Foster School of Business
Last year, when Foster School Dean Jim Jiambalvo stated his goal of making the Foster School the number one public business school in the country, Pam McCoy knew she had a big task ahead of her in her role as executive director of marketing and communications. She determined that Jiambalvo's ambitious plans needed to be backed up by an equally ambitious re-branding effort. A year later, the effort resulted in:
To learn more about Foster School's re-branding effort, download this PowerPoint presentation or contact Pam McCoy at firstname.lastname@example.org.
Question of the Month
Q: I heard that new logo guidelines are in the works for the University. Are those available yet? If so, how do I go about implementing them in my unit?
A: The University Signature Logo System is available now as a downloadable art pack. Included in the art pack are guidelines for how to use the new system in your unit's printed and electronic materials. Be sure to open the “Read Me” document first to understand how to best use the art pack. If you have questions, please contact Dana Sullivan at x10232 or email@example.com or Alanya Cannon at x65535 or firstname.lastname@example.org.
Featured Toolkits and Templates
In a few short months, representatives of the University will head to Olympia to help secure state funding for the next two years. With a budget shortfall looming in our state and tough economic times all over the world, they, like you, will be probably be faced with answering this question: Why do you need money from us when you just raised $2.68 billion in donations? While it's true that Campaign UW: Creating Futures, the UW's eight-year capital fundraising campaign, was phenomenally successful, those funds can only be used for the purposes specified by the donors. For more details, visit the Campaign Facts and Statistics page.
If you have questions about this toolkit or need additional information, please contact Laura Biggers at x57951 or email@example.com.
Table of Contents
Did You Know?
New to the U
Events to Promote
Brand Styles & Standards:
Marketing & Brand Strategy:
E-communications & New Media:
Questions? Contact firstname.lastname@example.org
Temporary Contact: Cheryl Nations
Lead: Laura Biggers
Temporary Contact: Kristin Lodge
Logos & Colors:
Lead: Cheryl Nations
3-Campus Marketing & Communications:
Lead: Mike Wark
"W" License Plate Marketing:
Lead: Kathy Hoggan