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Dear Colleagues:

With HuskyFest 2012 behind us and all the data analyzed, I’m pleased to share that this inaugural event was a success. Of the many positive reactions we saw and heard throughout the three days of HuskyFest, this Facebook comment from attendee Jennifer Ruiz was among the most gratifying: “Thank you to all the coordinators and people that made HuskyFest happen! My family had a great time!”

Photo of the Kids Zone at HuskyFest 2012

And here is some quantitative evidence of this event’s success:

  • More than 25,000 students, faculty, staff, alumni and visitors spent time in the Pavilion (the main tent on Red Square): 11,163 on Thursday, 5,951 on Friday and 8,480 on Saturday.
  • At least another 10,000 to 15,000 participated in activities at the Red Square Fair and across campus.
  • On opening morning, 4,000 T-shirts were distributed in under 90 minutes.
  • Around 300 people attended the Dream Project’s first annual Dare to Dream fundraiser, raising more than $180,000.
  • The School of Dentistry handed out approximately 7,000 toothbrushes.
  • All of Astronomy’s Digital Planetarium shows filled to capacity, with about 200 attendees in total.
  • Poplar Hall tours attracted roughly 350 people.
  • More than 1,000 UW students and community members participated in scavenger hunts.

You can view additional stats in a brief report posted on the University Marketing website. Photos will be available in the UW Photo Database soon. If you have HuskyFest photos we should add to the collection, please contact Wayne Gillam at

I want to extend our sincere thanks to the 40-plus units that hosted HuskyFest activities. Your contributions brought real breadth, depth and energy to this event. HuskyFest simply wouldn’t have been possible without your participation. I look forward to working with all of you to make next year’s event even better. 


Key Nuttall
AVP, University Marketing

P.S. You might enjoy watching this nice recap of HuskyFest that UWTV put together for its “UW 360” show.

Best Practices

Featured Unit: College of Arts & Sciences

Timeless awards logoGoal: As the first college established at the UW, the College of Arts & Sciences is celebrating its 150th anniversary along with the University. In addition to participating in HuskyFest and other university-wide celebrations, Arts & Sciences wanted a unique way to commemorate the contributions and accomplishments of their distinguished alumni and graduating students.

Approach: Recognizing that “excellence is timeless,” Arts & Sciences held the Timeless Awards Gala to honor 150 of their most accomplished alumni of the past, present and future. At the event, they gave awards to new honorees selected by a committee and current students nominated by staff and faculty, and re-recognized former recipients of the College’s Distinguished Alumnus and UWAA’s Alumnus Summa Laude Dignatus awards. Recipients ranged from Nobel and Pulitzer Prize winners to educators, business leaders, athletes, politicians, entrepreneurs, artists and social activists.

The award reception itself broke the mold with five interactive experience lounges that invited participants to relive their college days while connecting with others. Attendees indulged their love of Husky sports in the Tailgate Lounge, tested their trivia acumen at the Academic Decathlon, admired fine art in an alumni award recipient gallery and hit the dance floor. The College also provided guests with a commemorative book that profiled all 150 award recipients and their accomplishments.

Results: More than 300 people attended the Timeless Awards Gala, and 68% of award recipients were present at the event. Attendees, award recipients and University leadership alike gave positive feedback on the format of the evening and recognition given to alumni. The event also helped the College gain valuable insights and contact information for key constituents.

Now Available

Love Purple, Raise Gold Campaign

Love Purple, Raise Gold iconAnnual Giving is partnering with Advancement Communications and University Marketing on a special online fundraising campaign called Love Purple, Raise Gold. Conceived as a send-off for our 150th anniversary year and an experiment in using social media for fundraising, this event aims to raise $150,000 in 48 hours. It will kick off at 1:50 p.m. on June 7 and end at 1:51 p.m. on June 9, coinciding roughly with the start of UW Seattle’s commencement ceremony. Gifts of any amount to any fund will count toward the total, which makes this campaign well suited for units to publicize their specific funds to their constituents.

To help ensure the success of this event, we’ll need everyone’s help with getting the word out. This toolkit contains all the elements you should need, including messaging, sample Tweets and Facebook posts, and graphics, including Facebook cover photos. Questions? Contact Beth Altman at, Elise Daniel at or Betsy Hauenstein at

Want to know where the UW is headed? Subscribe to Action 2y2d

The Provost’s office recently debuted an e-newsletter that will provide biannual updates on the Two Years to Two Decades (2y2d) Initiative, which articulates the long-term strategic priorities that guide near-term decisions. So, to stay current on the direction the UW is headed, we encourage you to check out their inaugural issue, and contact Marisa Nickle at to subscribe.

“UW 360” timeslot change, plus new episodes

UW 360 logoAirings of “UW 360” have moved from Wednesday nights to Sundays at 9 p.m. on UWTV. Here are links to segments from the most recent “UW 360” episodes:

May 2012:

April 2012:

March 2012:

February 2012:

Questions? Contact John Haslam at

Social Media Tips and Trends

Pinterest: What you need to know about it

Pinterest logoWhat is Pinterest? It is a social bookmarking site of sorts, but what differentiates it from sites like Digg or Reddit is its visual nature. Users share and curate content by creating virtual bulletin boards that feature photos, videos and website links. Other users can find “pins” and “repin” them to their own boards.

Why does it matter? In short: it’s growing very rapidly, it’s a monster traffic referrer and it drives strong user engagement.

Who uses Pinterest? Pinterest’s core users are 25- to 54-year-old women, but the site’s male audience is growing. In March 2012, males accounted for 28% of Pinterest users.

Who’s using it well? Brands and nonprofits alike are diving into Pinterest to engage their audiences. Here are a few worth checking out:

Should your unit be on Pinterest? Not necessarily, especially if your to-do list simply cannot fit another thing, but Pinterest is a fun (and sometimes addictive) social network to explore. The UW has established a presence on Pinterest that can serve as a showcase for all units. To find out how to tap into this resource or to share ideas, contact Elise Daniel at

Did You Know?

  • Screen shot of UW campus mapGoogle recently highlighted the UW campus map as map of the week on its Geo Developers Blog, noting its “beautiful use of interactive custom tiles, custom info windows, and the Google Directions API for embedded walk/bike/drive directions.”
  • UW Libraries Special Collections has a unique moving image collection featuring thousands of film clips that showcase a range of subjects taken from home movies, industrial films, documentaries and news footage spanning 1915 to the present. To access this valuable resource for your marketing initiatives, contact Visual Materials Curator Nicolette Bromberg at or Film Archives Specialist Hannah Palin at 
  • On June 2, Pacific Science Center will host Science Expo Day, a free event at Seattle Center featuring more than 150 family-friendly activities. Seventeen groups of UW scientists will be on hand to introduce kids of all ages to UW research. Plus, the UW will host Conservation Remix, a paid event featuring inspiring speakers from an array of disciplines who will discuss what it means to be “green.” 
  • UW Professional & Continuing Education (PCE) and the Seattle Times’ are co-sponsoring a contest from May 16–30 that will award two scholarships for certificate programs. The Career Spark Scholarship will go to two currently unemployed Washington state residents who meet all requirements for acceptance into their PCE certificate program of choice. Full contest details are on the PCE website. 

Job Opportunities

  • Educational Outreach: Program Marketing Manager, Req. # 84033 (Open until filled)
  • Information Technology: Communications Manager, Req. # 82950 (Open until filled)
  • MEDEX Northwest: MEDEX Communications Program Manager, Req. # 82532 (Open until filled)
  • UW Medicine Strategic Marketing & Communications: Media Relations Manager (Public Info Specialist), Req. # 79499 (Open until filled)

Search the UW staff jobs database.

May 2012

Table of Contents

Best Practices
Now Available
Social Media Tips
Did You Know?
Job Opportunities

Pride Points

Ranked #1 in the nation, the UW men’s crew program swept all four races at the inaugural conference championships at Lake Natoma, California.

Three UW faculty members — James Bardeen and Ann Nelson in physics and Evan Eichler in genome sciences — have been elected to the National Academy of Sciences for excellence in their original scientific research. ranked the UW as #9 in their list of the top 100 colleges using social media.

New to the U

Let's give a warm Husky welcome to folks who've recently joined our ranks.

Welcome, William Calarese!
AVP Marketing and Communications, UW Medicine Advancement,

Welcome, Joni Kirk!
Senior Communications Specialist, Human Resources,

Welcome, Blair Maurer!
Public Information Specialist, Human Resources,

Welcome, Gerald McRobbie!
Associate Creative Director, University Marketing,

Welcome, Kendall Richmond!
Copywriter, University Marketing,

Welcome, Heidi Stahl!
Web Information Specialist, UW IT,

Events to Promote

May 16–30
Career Spark Scholarship Contest

June 2
Science Expo Day, Seattle Center

June 7
Awards of Excellence ceremony, 3:30 p.m. Meany Hall

June 7–9
Love Purple, Raise Gold online fundraising event

June 8
UW Tacoma Commencement, Tacoma Dome, 10 a.m.

June 9
UW Seattle Commencement, CenturyLink Field, 1 p.m.

June 10
UW Bothell Commencement, Hec Edmundson Pavilion, Alaska Airlines Arena, 2 p.m.

For a full list of upcoming events, visit the UWAA events page and the UW Events and Calendars page.

Key Contacts

Advancement Marketing
Cheryl Nations, x17041,

E-communications & New Media
Elise Daniel, x68923,

David Doxtater, x60348,

University Marketing
Key Nuttall, x56410,

Web Communications
Gina Hills, x32561,


Key Links