With HuskyFest 2012 behind us and
all the data analyzed, I’m pleased to share that this inaugural event was a
success. Of the many positive reactions we saw and heard throughout the three
days of HuskyFest, this Facebook comment from attendee Jennifer
Ruiz was among the most gratifying: “Thank you to all the coordinators and
people that made HuskyFest happen! My family had a great time!”
And here is
some quantitative evidence of this event’s success:
- More than 25,000
students, faculty, staff, alumni and visitors spent time in the Pavilion (the
main tent on Red Square): 11,163 on Thursday, 5,951 on Friday and 8,480 on
- At least another 10,000 to 15,000 participated
in activities at the Red Square Fair and across campus.
- On opening morning, 4,000 T-shirts were distributed in under 90 minutes.
300 people attended the Dream
Project’s first annual Dare to Dream fundraiser, raising more than $180,000.
- The School of Dentistry handed out approximately
- All of Astronomy’s Digital Planetarium shows filled
to capacity, with about 200 attendees
- Poplar Hall tours attracted roughly 350 people.
- More than 1,000
UW students and community members
participated in scavenger hunts.
You can view additional stats in a brief report posted on the University Marketing website. Photos will
be available in the UW Photo Database soon. If you have HuskyFest photos we
should add to the collection, please contact Wayne Gillam at firstname.lastname@example.org.
I want to
extend our sincere thanks to the 40-plus units that hosted HuskyFest
activities. Your contributions brought real breadth, depth and energy to this
event. HuskyFest simply wouldn’t have been possible without your participation.
I look forward to
working with all of you to make next year’s event even better.
AVP, University Marketing
You might enjoy watching this nice recap
of HuskyFest that UWTV put together for its “UW 360” show.
Featured Unit: College of Arts & Sciences
Goal: As the
first college established at the UW, the College of Arts & Sciences is
celebrating its 150th anniversary along with the University. In addition to
participating in HuskyFest and other university-wide celebrations, Arts &
Sciences wanted a unique way to commemorate the contributions and
accomplishments of their distinguished alumni and graduating
Recognizing that “excellence is timeless,” Arts & Sciences held the Timeless Awards Gala to honor 150 of their most accomplished
alumni of the past, present and future. At the event, they gave awards to new
honorees selected by a committee and current students nominated by staff and
faculty, and re-recognized former recipients of the College’s Distinguished
Alumnus and UWAA’s Alumnus Summa Laude Dignatus awards. Recipients ranged from
Nobel and Pulitzer Prize winners to educators, business leaders, athletes,
politicians, entrepreneurs, artists and social activists.
The award reception
itself broke the mold with five interactive experience lounges that invited
participants to relive their college days while connecting with others.
Attendees indulged their love of Husky sports in the Tailgate Lounge, tested
their trivia acumen at the Academic Decathlon, admired fine art in an alumni
award recipient gallery and hit the dance floor. The College also provided
guests with a commemorative book that profiled all 150 award recipients and
More than 300 people attended the Timeless
Awards Gala, and 68% of award recipients were present at the event. Attendees,
award recipients and University leadership alike gave positive feedback on the
format of the evening and recognition given to alumni. The event also helped
the College gain valuable insights and contact information for key
Love Purple, Raise Gold Campaign
Giving is partnering with Advancement Communications and University Marketing on
a special online fundraising campaign called Love Purple, Raise Gold. Conceived
as a send-off for our 150th anniversary year and an experiment in using social
media for fundraising, this event aims to raise $150,000 in 48 hours. It will
kick off at 1:50 p.m. on June 7 and end at 1:51 p.m. on June 9, coinciding
roughly with the start of UW Seattle’s commencement ceremony. Gifts of any
amount to any fund will count toward the total, which makes this campaign well
suited for units to publicize their specific funds to their constituents.
help ensure the success of this event, we’ll need everyone’s help with getting
the word out. This
all the elements you should need, including messaging, sample Tweets and
Facebook posts, and graphics, including Facebook cover photos. Questions?
Contact Beth Altman at email@example.com, Elise Daniel at firstname.lastname@example.org or Betsy Hauenstein at email@example.com.
Want to know where the UW is headed? Subscribe to Action 2y2d
Provost’s office recently debuted an e-newsletter that will provide biannual
updates on the Two Years to Two Decades (2y2d) Initiative, which articulates
the long-term strategic priorities that guide near-term decisions. So, to stay
current on the direction the UW is headed, we encourage you to check out their inaugural
issue, and contact
Marisa Nickle at firstname.lastname@example.org to subscribe.
“UW 360” timeslot change, plus new episodes
of “UW 360” have moved from Wednesday nights to Sundays at 9 p.m. on UWTV. Here
are links to segments from the most recent “UW 360” episodes:
Questions? Contact John Haslam at email@example.com.
Social Media Tips and Trends
Pinterest: What you need to know about it
What is Pinterest? It is a social bookmarking site of sorts, but what differentiates it from sites like
Digg or Reddit is its visual nature. Users share and curate content by creating virtual
bulletin boards that feature photos, videos and website links. Other users can
find “pins” and “repin” them to their own boards.
Why does it matter? In short: it’s growing very rapidly, it’s a monster traffic referrer and
it drives strong user engagement.
Who uses Pinterest? Pinterest’s core users are 25- to 54-year-old women, but the site’s male audience is growing.
In March 2012, males accounted for 28% of Pinterest users.
Who’s using it well? Brands and nonprofits alike are diving into Pinterest to engage their
audiences. Here are a few worth checking out:
your unit be on Pinterest? Not necessarily,
especially if your to-do list simply cannot fit another thing, but Pinterest is
a fun (and sometimes addictive) social network to explore. The UW has
established a presence on Pinterest that can serve as a showcase for all units.
To find out how to tap into this resource or to share ideas, contact Elise
Daniel at firstname.lastname@example.org.
Did You Know?
recently highlighted the UW campus map as map of the week on its Geo Developers Blog, noting its
“beautiful use of interactive custom tiles, custom info windows, and the Google
Directions API for embedded walk/bike/drive directions.”
- UW Libraries Special Collections
has a unique moving
image collection featuring thousands of film clips that showcase a range of subjects taken from home movies, industrial films, documentaries and news footage spanning 1915 to the present. To access this valuable resource for
your marketing initiatives, contact Visual Materials Curator Nicolette Bromberg at email@example.com or Film Archives Specialist Hannah Palin at firstname.lastname@example.org.
- On June 2, Pacific Science Center will host Science
Expo Day, a free event at Seattle Center featuring more than 150
family-friendly activities. Seventeen groups of UW scientists will be on hand to introduce kids of all ages to UW research. Plus, the UW will host Conservation
Remix, a paid event featuring inspiring speakers from an array of disciplines
who will discuss what it means to be “green.”
- UW Professional & Continuing Education (PCE)
and the Seattle Times’ nwjobs.com are
co-sponsoring a contest from May 16–30 that will award two scholarships for
certificate programs. The Career Spark Scholarship will go to
two currently unemployed Washington state residents who meet all requirements
for acceptance into their PCE certificate program of choice. Full contest details
are on the PCE website.
- Educational Outreach: Program
Marketing Manager, Req. # 84033 (Open until filled)
- Information Technology: Communications
Manager, Req. # 82950 (Open until filled)
- MEDEX Northwest: MEDEX
Communications Program Manager, Req. # 82532 (Open until filled)
Medicine Strategic Marketing & Communications: Media Relations Manager (Public Info Specialist), Req. # 79499
(Open until filled)
Search the UW staff jobs database.
Social Media Tips
Did You Know?
Ranked #1 in the nation, the UW men’s crew program swept all four races at the inaugural conference championships at Lake Natoma, California.
Three UW faculty members — James Bardeen and Ann Nelson in physics and Evan Eichler in genome sciences — have been elected to the National Academy of Sciences for excellence in their original scientific research.
StudentAdvisor.com ranked the UW as #9 in their list of the top 100 colleges using social media.
Let's give a warm Husky welcome to folks who've recently joined our ranks.
Welcome, William Calarese!
AVP Marketing and Communications, UW Medicine Advancement, email@example.com
Welcome, Joni Kirk!
Senior Communications Specialist, Human Resources, firstname.lastname@example.org
Welcome, Blair Maurer!
Public Information Specialist, Human Resources, email@example.com
Welcome, Gerald McRobbie!
Associate Creative Director, University Marketing, firstname.lastname@example.org
Welcome, Kendall Richmond!
Copywriter, University Marketing, email@example.com
Welcome, Heidi Stahl!
Web Information Specialist, UW IT, firstname.lastname@example.org
Career Spark Scholarship Contest
Science Expo Day, Seattle Center
Awards of Excellence ceremony, 3:30 p.m. Meany Hall
Love Purple, Raise Gold online fundraising event
UW Tacoma Commencement, Tacoma Dome, 10 a.m.
UW Seattle Commencement, CenturyLink Field, 1 p.m.
UW Bothell Commencement, Hec Edmundson Pavilion, Alaska Airlines Arena, 2 p.m.
For a full list of upcoming events, visit the UWAA events page and the UW Events and Calendars page.
Cheryl Nations, x17041, email@example.com
E-communications & New Media
Elise Daniel, x68923, firstname.lastname@example.org
David Doxtater, x60348, email@example.com
Key Nuttall, x56410, firstname.lastname@example.org
Gina Hills, x32561, email@example.com