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Featured Unit: College of Engineering
For years, the College of Engineering's Web site reflected their own organizational structure but, increasingly, was not addressing the needs of people using the site. To address this, the College's marketing and communications team embarked on a redesign project that culminated with the launch of their new Web site in mid-September. It not only has a new look that incorporates the UW graphic identity system, but it also is reorganized to group content by type and by audience.
To help guide their decisions, the team surveyed people within multiple constituent groups and audience types and conducted usability testing. To learn more about what they discovered, download this PowerPoint presentation. To see a flowchart of the project steps, download this Word document. The site is currently managed using Dreamweaver, but the team intends to move to a content management system soon. For more details, contact the project lead, Heather Hoeksema, at x61776 or email@example.com.
Question of the Month
Q: I noticed some beautiful banners behind President Emmert when he gave his annual address in Kane Hall last month. Are those banners available for us to use?
A: They certainly are. You can reserve them online at no cost for up to two weeks. There are 17 different versions of the retractable banners you saw, as well as tripod stands, showcase walls, and media backdrops. They're a great way to add visual pizzazz to your events. And most of them can be easily assembled and disassembled by just one person. For more details, visit the High-Impact Displays Web site or contact firstname.lastname@example.org.
Featured Toolkits and Templates
Marketing Plan Template
Table of Contents
Did You Know?
New to the U
Events to Promote
Brand Styles & Standards:
Marketing & Brand Strategy:
E-communications & New Media:
Questions? Contact email@example.com
Temporary Contact: Cheryl Nations
Lead: Laura Biggers
Temporary Contact: Kristin Lodge
Logos & Colors:
Lead: Cheryl Nations
3-Campus Marketing & Communications:
Lead: Mike Wark
"W" License Plate Marketing:
Lead: Kathy Hoggan