Please join me in extending congratulations
to our colleagues across campus who contributed to projects that received CASE District VIII 2013 awards. Of 550 entries from higher education
institutions across the region, CASE bestowed 138 total awards, and the UW claimed nine of them. Cheers to
the following units, each of which contributed to one or more of the winning
- Admissions (photo by Katherine B. Turner)
- Arts &
- Strategic Technology Initiatives
- UW Medicine
& Constituent Relations
Also, I encourage you to take the External
Affairs Customer Satisfaction Survey, which was sent by Vice President of
External Affairs Randy Hodgins a few weeks ago. Any feedback you have regarding
your experience working with the University Marketing team will help us ensure
we are meeting your needs. If you haven’t done so already, please take the
survey by Friday, February 15.
AVP, University Marketing
Featured Unit: iSchool
The challenge: The iSchool’s mission is to
design solutions to information challenges and prepare information leaders, but
their website wasn’t helping them put their best foot forward. The site’s dense
copy and dark, heavy design elements didn’t generate the engagement iSchool hoped
for. The site was also complex to navigate, lacked social media integration and
mobile strategy, and didn’t clearly differentiate content for various target
reflect the iSchool’s culture, the iSchool communications team decided to
refresh the website so it would:
- Be more
modern and forward thinking in its approach and design.
- Convey a
sense of openness and transparency.
fresh content on a regular basis.
- Feature consistent
academic prowess without being overtly traditional.
approach: After plenty
of white-boarding and wire-framing (these are information experts, after all), the
iSchool communications team came up with a site redesign that featured:
- A lighter
look and feel with a more open and modern design (while also incorporating the
UW patch/band branding and color palette).
information architecture with specific content for target audiences.
navigation and page content to support better readability.
- A fluidly
responsive design to deliver a better user experience across all devices,
- A fun, interactive
feature called the People Mover, which highlights various iSchool
- More social
media tools and integration.
- A more
robust and functional news and events section.
next steps: Prior to the
refresh, a third-party assessment gave the iSchool’s website an overall score of
37% based on areas such as navigation, content, page layout and visual design.
After rolling out the new site, the same assessment yielded a score
of 74%. The iSchool team has also received positive and appreciate reviews from
students, faculty and staff alike. Check out the new and improved iSchool
website for yourself.
Questions about this project? Contact Lori Dugdale, director of
communications at the Information School, at firstname.lastname@example.org or 221-6182.
annual Paws-on Science event at the Pacific Science Center will be held April 5–7. A toolkit with graphics will
be available soon. Meanwhile, here is a promotional blurb you
all ages are invited to Paws-on Science:
Husky Weekend at Pacific Science Center, April 5–7. From building a racecar
to creating and measuring a mini-earthquake, the whole family can interact with
exhibits and hands-on activities from UW scientists and research programs. The Husky Marching Band and other special guests will make appearances. All UW alumni, donors, students and staff receive discounted
admission with UW or Alumni ID. For more, visit the Pacific Science Center website.
HuskyFest will take place on Friday, April 19. Last year’s debut event—which
was part of our 150th anniversary celebration—involved three days of
festivities. For 2013, we’re packing it all into a one-day, block party–style
event. There will be live music in Red Square throughout the day as KEXP hosts its “Hood-to-Hood” concert. The event will also include exciting giveaways, showcases and more.
If your unit would
like to get involved, contact Laura Canate, event manager, at email@example.com.
During the past several months, the University Marketing Web team
has worked hard at improving the UW WordPress theme, so that it now taps the
full power of WordPress as an easy-to-use content management system. Features
- A clean, modern and on-brand design.
- A responsive layout that allows easy reading and navigation across a
wide range of devices (from desktop computers to mobile phones).
- Custom plugins and features created to meet common UW needs.
- Regular updates and support, including tutorials on custom features.
Interested? Download the latest theme release if you would
like to manage WordPress on your own, or request hosting from the Marketing Web team to
have maintenance and updates managed for you.
the Web team at firstname.lastname@example.org.
New “UW|360” Episodes
2013 edition of UWTV’s “UW|360” is now available, as are these
airs Sundays at 9 p.m. on UWTV, channel 27.
Contact Tory Hernandez at email@example.com.
Question of the Month
can I find the UW’s editorial guidelines?
style and standards are available on the University Marketing
website; these guidelines are intended to guide word choice and usage to ensure
consistency and support our collective effort to express the UW brand. Bookmark
this page for when you need a quick refresher on University-related
terminology, titles and suggested style.
Social Media Tips and Trends
Social Media Sizing Cheat Sheet
How many times have you had to go hunting for dimensions so
you could create a new Facebook cover photo, shared image on Twitter or profile
picture on Pinterest? Well, search no more. Bookmark this cheat
sheet from trackur, which provides a list of image dimensions for Facebook,
Twitter, Google+, YouTube, LinkedIn and Pinterest.
course we assume trackur is being just a touch cheeky when they call this list
“the ultimate complete final social media sizing cheat sheet.” We all know how
quickly things can (and will!) change in this realm, but at least for now, this
is a pretty darn comprehensive
reference to have on hand.
Make Your Pinterest Board Descriptions SEO-Friendly
If you’ve taken the leap into pinning, make sure you’re
fully capitalizing on the opportunity to leverage Pinterest as a powerful
referral source to your website. One of the ways to do this is to make your board
descriptions—which can be up to 500 characters—SEO-friendly. How? Be
descriptive and incorporate relevant keywords. For more Pinterest best
practices, check out these ten
tips from Nonprofit Tech 2.0.
for Live Tweeting
during in-person events is a great way to engage a broader audience, plus it’s
an opportunity to be authentic and show your true voice and personality.
Whether you’ve already tried live tweeting or you’re just starting to consider
it for your next event, this blog post on 5
Tips for Live Tweeting Conferences and Events offers
some great pearls of wisdom, from how to prepare to tips on using hashtags.
The College of William & Mary
"We wanted people to open the mailbox and say,
'Viewbook… viewbook… viewbook... spaceship!'" said Henry R. Broaddus, Dean
of Admission at the College of William & Mary in an article
from the Washington Post.
And that’s the experience prospective students got when they received William
& Mary’s Ampersandbox in the mail—something completely out of the ordinary.
William & Mary wanted to engage with college-bound teens
in an authentic voice and spark a discussion that could continue online. The
result was the Ampersandbox, a cardboard box filled with cards that played off
of William & Mary’s ubiquitous ampersand. The cards contained two-word
statements that ranged from sentimental to edgy, like “Home & Away,” “Down &
Dirty” and “Naked & Friendly.” On the back, the cards included information
about what life is like for students there. In addition to the direct-mail
piece, the campaign included an online
Ampersandbox where users could flip through the cards digitally or even create their own.
campaign stands out as an example of how important it is to consider the
audience you’re speaking with (not to) and to use a voice that will
resonate with them. And it shows that thinking outside the box (pun intended)
from time to time can be worthwhile, too.
Did You Know?
- Hundreds of health experts from around the world
collaborated on the Global Burden of Disease Study 2010 (GBD
2010), which was led by the Institute for Health
Metrics & Evaluation (IHME) at the UW. The findings of this comprehensive, multi-year
study were announced at the Royal Society in London in December 2012 and published
in The Lancet.
IHME will be hosting several events at the UW to discuss the results and
encourage global conversation around next steps. These will include a press event on Tuesday,
March 5, and a symposium on Monday, March 11. The IHME News & Events page will provide more details closer to the
- College of
Arts & Sciences: Assistant Director
of Marketing Communications, Req. #92338 (Open until filled)
Outreach: Marketing Communication
Specialist, Req. #92345 (Open until filled)
Affairs News & Information: Public
Information Officer, Req. #91124 (Open until filled)
School of International Studies: Communications
Coordinator, Req. #91972 (Apply by 2/5 to ensure consideration)
Marketing: Designer, Req. #92234
(Open until filled)
- UW Medicine Marketing and Communications: Online Strategy Director, Req. #76632
(Open until filled)
Search the UW staff jobs database.
Question of the Month
Social Media Tips
Did You Know?
26 UW scientists and engineers were
selected as new members by the Washington State Academy
The UW was one of 21 schools that received a green
rating in the 2013 Green College Honor Roll from The Princeton Review.
Statistician Daniela Witten made Forbes’ “30 Under 30” list for 2012, her second time on the list.
Ecopsychology: Reinventing the Human-Nature Relationship in the Digital Age,
Allen L. Edwards Psychology Lecture by Peter Kahn and Scott Sampson.
Kane Hall, Room 130, 7 p.m.
University Symphony with Ludovic Morlot, Meany Theater, 7:30 p.m.
Paws-on Science, Pacific Science Center
HuskyFest, UW Seattle campus
For a full list of upcoming events, visit the UWAA events page and the UW Events and Calendars page.
Key Nuttall, x56410, firstname.lastname@example.org
Brand Styles & Standards
Gerald McRobbie, x30828, email@example.com
E-communications & Social Media
Elise Daniel, x68923, firstname.lastname@example.org
Gina Hills, x32561, email@example.com